News and Events

in4mation insights to launch Signal Spotting Trend Predictions™ (SSTP™) at MADS West and will share validation cases

Publicly available Social Media data contains information that can help with trend detection and understanding evolving need states. The problem is that the data, like the life it reflects, is very messy. People use social media for all sorts of purposes; exchange of useful information is probably not the biggest. We will show our approach […]

in4mation insights to present Signal Spotting Trend Predictions™ (SSTP™) and applications / use cases for food, beverage, alcohol, fashion and more at Quirk’s Chicago on 4/6-7

Everyone knows there are early conversations in social media that are forerunners of the next Rosé trend or the move to avocado showing up as an ingredient in your hand cream. However, using social in a way that predicts which of these early trends will grow versus those that will fizzle away has been elusive. […]

Mark Garratt, Partner and Co-Founder of in4mation insights, to present new price analytics approach utilizing time-varying parameters

There is benefit to be gained by evaluating price elasticities as an average over a long period of time. However, these average measurements may not capture consumer behavior in a way that can guide decisions. For more information: https://pricingsociety.com/pages/spring-conference-chicago

in4mation insights launches Dynamic Marketing Mix at the Marketing Analytics and Data Science (MADs East) conference December 2nd in New York City

in4mation insights is joined by Chipotle in presenting a much needed innovation in the marketing mix and pricing space – the concept of time varying parameters (TVPs). During our session we will share how we have broken the code on operationalizing the integration of Time Varying Parameters into predictive modeling and the value this delivers […]

in4mation insights joined by Unilever for webinar on Signal Spotting Trend Predictions on 11/06/2019

Everyone know that there are early conversations in social data that are forerunners of the next Hard Seltzer trend or the move to avocado showing up as an ingredient in your hand cream. However, using this data in a way that predicts which of these early trends will grow, versus those that will fizzle away, […]

in4mation insights to partner with Converseon for webinar on trend discovery on 9/25/2019

This webinar will provide a clear approach on how to apply machine learning language technology to massive, unstructured data sets in order to create predictive models of what may be the next “it” ingredient, color, flavor, or pack size. We will share specific case examples of how some of the largest CPG brands are using […]

in4mation insights is pleased to announce Mark Garratt, Partner & Co-founder, will be presenting at Quirk’s Chicago on 4/3/2019

Mark Garratt, Partner & Co-founder, will be delivering a presentation entitled Using Social Media to Predict New Product Success

To learn more, you can find details here:
https://www.thequirksevent.com/chicago/sessions/using-social-media-data-to-predict-new-product-success/

in4mation insights is pleased to announce that Steve Cohen, Partner & Co-founder, will be presenting at Quirk’s Brooklyn on 3/6/2019

Steve Cohen, Partner & Co-founder, will be delivering a presentation entitled New Tools for Market Segmentation

To learn more, you can find details here:
https://www.thequirksevent.com/brooklyn/sessions/new-tools-for-market-segmentation/

in4mation insights is pleased to announce it is a sponsor of the upcoming Corporate Researchers Conference (CRC) in Orlando on Oct. 8th-10th.

Steve Cohen, Partner, will be delivering a presentation entitled Innovation in Consumer & Market Segmentation for the 21st Century

To learn more, you can find details here:
https://www.insightsassociation.org/conference-session/CRC2018/innovation-consumer-market-se gmentation-21st-century

Stay tuned for exciting news about in4mation insights!