Our core business is the application of industry experience and highly sophisticated Bayesian analytics to create better, more effective Marketing Performance and Media Mix Measurement. Our promise to our clients is superior, evidence-based decision support to optimize the most complex aspects of a marketing framework: media spending across the expanding landscape of options, including digital, linear and connected TV and the growing channel of retail media.
Our team of highly skilled analytics and media experts works with clients to provide predictive metrics for ideal media spend, that influences consumer behavior within optimal reach and frequency targets.
Whether you are a large company with many products in multiple categories or an emerging brand without years of historical spend and sales data, there is an in4mation insights MMM solution right for your marketing challenges.
Our flexible solutions have helped clients with a range of challenges which we evaluate in depth when shaping their MMM projects.
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- For companies working and experimenting with multiple media channels, with high levels of media investment to manage, and who have some in-house familiarity with analytics, our MMM engagements can deliver granular results, full KPIs and the “why’s” behind media performance, as well as rich guidelines for optimization, and consulting to help steer effective implementation of your marketing strategy as it evolves. Our results help these clients balance performance and brand marketing effectiveness as well as evaluation of longer-term effects of marketing investments.
- For companies whose immediate needs are simpler, newer entrants to the market, or single brands and more limited budgets, we can deliver Basic Benchmarks based on the same robust analytical principles as our full service projects. These can help you give confidence to your management team as you ramp your media spend, and get you started making MMM foundational to your media planning. Then as your needs grow, we can grow with you.
Every MMM engagement, includes access to Optimetry™ , our “always-on” SaaS tool, providing accessible, flexible and easy-to-use scenario planning, allowing your internal media experts to adjust the model as market conditions change.
Contact us to discuss your unique needs so we can tailor a program to meet them.
Additional analytic services:
Our deep history and decades of experience enable us to provide additional consultative services around pricing, choice based conjoint analysis, and product development. For a custom proposal contact us at info@in4ins.com
