Our Services
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- MMM including FullMIX (multi-brand, multi product, complex MMM), FastMIX (just in time KPIs) and Dynamic Optimization of brands and entire portfolios through Optimetry® across the life of your campaigns.
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- A state-of-the-art repertoire of Choice Modeling (CBCA) approaches custom-adapted for your specific vertical and business problem. These focus on the role of affordability in consumer choice; uncovering which product attributes are most salient in the product decision; and applying these principles to evolve the traditional buyer choice model to the next level of understanding.
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- Price-Pack Architecture delivers a variety of optimized outcomes to address share, profitability, operational feasibility and retail-partner commitments – all with the goal of taking to ordinary pricing tools and making them extra-ordinary.
Contact us to discuss your unique needs so we can tailor a program to meet them.
