In every analytics engagement with clients, we follow a simple but rigorous process.
DESCRIBE: We collect, clean, & curate data from multiple sources to create an integrated granular view of the drivers of business performance.
MEASURE: Our Bayesian modeling facilitates robust estimation of single equations to multi equation systems; from single choices to multiple choices; from price & promotion to traditional & online advertising.
FORECAST: We predict the future. From small counts of sales to hundreds of correlated outcomes, from forecasts just a few days ahead to years into the future, we help you plan the strategic path to growth.
OPTIMIZE: Our rigorous mathematical optimization allocates spending in marketing and media in the most efficient and effective way. Adding business rules as constraints ensures results deliver value in the real world.
RECOMMEND: Leveraging the actionable insights we uncover, we create a road map based on data to guide business decisions that will drive greater sales growth and profitability for your company.
Strategy & Design
Strategy & Design helps you determine how analysis serves your wider organization.
Business Impacting Solutions
Building Business-Impacting Solutions has been an in4mation Insights specialization for over a decade.
Partnerships are essential today as one organization can no longer remotely harness all the IP required to build cutting edge uses of the widening river of data and analytic techniques.