in4mation insights to present at the Advertising Research Foundation’s Attribution & Analytics Accelerator Conference on 11/17/21
in4mation insights is joined by Dunkin’ to share how our MMM process captures and leverages data at a granular level across media and channels, to gain a tactical advantage in the market.
To watch the video recording of the presentation, click here.
Mark Garratt, Partner & Co-Founder presenting at the Advertising Research Foundation’s Attribute & Analytics Accelerator Conference on 11/19/20
COVID-19 has been a catalyst for the explosion of analytics in the restaurant business. So many truisms are changing; which changes will stick? Adjusting mix models to account for dramatic shock and long recovery in the baseline has been a tricky tour de force of analytics. Understanding how media might operate differently to support changing […]
For more information, click here
Mark Garratt, Partner & Co-Founder presenting to the Restaurant Association’s Marketing Executives Group
In this talk, Mark Garratt, Partner & Co-Founder of in4mation insights, will demonstrate how analytical approaches can help identify the best marketing strategies where they intersect with unique – and today – evolving restaurant operations. For more registration information, click here
For more registration information, click here
Mark Garratt, Partner & Co-founder, to present October 22nd at the Professional Pricing Society’s Virtual Fall Conference, “Shaping the Future of Pricing”
Session details to be added once available
Trends in the Time of COVID-19: What Does the Before and After Look Like?
Keeping Market Mix Going During COVID-19 – Five Things To Watch Out For
Trends in the time of Covid-19: What will the before and after look like? March Webinar hosted by in4mation insights and our partner, Converseon.AI
We have been hard at work looking at some of the fundamental shifts that may be occurring in how consumers think, feel and buy in the current environment we are all facing. Beyond how consumers feel about the fashions they are interested in or the ingredients they put in their body or on their face, […]
in4mation insights launches Dynamic Marketing Mix at the Marketing Analytics and Data Science (MADs East) conference December 2nd in New York City
in4mation insights is joined by Chipotle in presenting a much needed innovation in the marketing mix and pricing space – the concept of time varying parameters (TVPs). During our session we will share how we have broken the code on operationalizing the integration of Time Varying Parameters into predictive modeling and the value this delivers […]
in4mation insights joined by Unilever for webinar on Signal Spotting Trend Predictions on 11/06/2019
Everyone know that there are early conversations in social data that are forerunners of the next Hard Seltzer trend or the move to avocado showing up as an ingredient in your hand cream. However, using this data in a way that predicts which of these early trends will grow, versus those that will fizzle away, […]
This webinar will provide a clear approach on how to apply machine learning language technology to massive, unstructured data sets in order to create predictive models of what may be the next “it” ingredient, color, flavor, or pack size. We will share specific case examples of how some of the largest CPG brands are using […]
Stay tuned for exciting news about in4mation insights!