Contributing to the field of Marketing Science.

Marketing Growth Analytics (MGA) & Marketing Mix Modeling

Five Essential Ingredients in a Marketing Mix Playbook That Drive Growth

In the restaurant sector, getting the most out of your marketing performance requires a great recipe for optimization.

Learn the 5 most important ingredients to consider when dishing up a Marketing Mix Model (MMM).

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Five Ways to Building Back Unit Volume: Leveraging Marketing Strategies that Balance Profitability and Volume Growth

Download the white paper to learn five solutions to generate sustainable growth for your brand.

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10 Strategies for Navigating Marketing Performance Measurement in the Cookieless World

As you’re planning your media strategy in the cookieless world, this guide explores ten points to consider when leveraging the modern MMM.

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How the OLLY Brand is Adapting with Certainty in an Uncertain World

In this webinar, learn about the challenges that the OLLY brand faces as it pioneers the placement of beautiful and effective products in the highly competitive vitamin and supplements category. Some brands are in start-up mode and others are well established. OLLY is beyond the first and on the way to the second. The OLLY team combines the flexibility and attitude of a start-up with the scale of a big brand. It demands the same kind of flexibility from its analytics. The webinar is hosted by the Association of National Advertisers (ANA) and is limited to ANA members.

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What kind of Bayes are you using?

Bayesian methods have become the preferred tool for predictive models, including Marketing Mix Models (MMM). This white paper clarifies various types of Bayes models and shows how in4mation insights has advanced marketing science by developing Robust Bayes™ – the most accurate regression method for dealing with increasingly fragmented data.

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MMM Evolved for Tactical Advantage in a Digitally Fragmented World

in4mation insights presented alongside Dunkin’ at the Attribution and Analytics Accelerator conference on Nov 17, 2021, in partnership with the ARF and Sequent Partners.

Watch the video recording to learn how our Market Mix Modeling process captures and leverages data at a granular level across media and channels, to gain a tactical advantage in the market.

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What to Watch Out for in Digital and Paid Social Media

In this white paper, What to Watch Out for in Digital and Paid Social Media, we share the things to consider when investing in paid social and digital media including Facebook, Instagram, and TikTok. Download the paper to learn the most effective ways to achieve optimal ROAS and drive strategic growth while increasing investment in digital and paid social in your marketing mix.

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How Marketing Growth Analytics Can Drive Your Most Strategic Objectives

Marketing Growth Analytics (MGA) is the use of models and optimization to achieve growth targets.

To achieve its goals, MGA must: cover all media and promotion levers, take account of the operational factors that drive the baseline forward, and move at the speed that strategy develops.

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How to Measure Restaurant Media Performance

In early 2021, our co-founder, Mark Garratt, and Naveen Vijayaraghavan, Sr. Director, Head of Marketing Insights and Analytics at Chipotle Mexican Grill, presented a webinar for the National Restaurant Association on the Key Metrics of Restaurant Media Performance.

Watch the recording to learn how to develop KPIs across your media plan that help maximize your marketing growth goals.

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Revenue Growth Management (RGM) / Pricing

Analytics4RGM

An overview of in4mation insights approach to Pricing and RGM including understanding the sources of consumer demand, optimizing the volume/profit mix and systems that can embed analytics in business decisions.

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Choice-based Conjoint Analysis (CBCA)

Adding Budget Considerations into Choice-based Conjoint

Steve Cohen's featured article in Quirk’s Marketing Research Review addresses the many constraining factors that can affect consumer purchases and how Budget Choice-based Conjoint Analysis can yield impactful results.

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