Marketing Growth Analytics (MGA) & Marketing Mix Modeling
Bayesian methods have become the preferred tool for predictive models, including Marketing Mix Models (MMM). This white paper clarifies various types of Bayes models and shows how in4mation insights has advanced marketing science by developing Robust Bayes™ - the most accurate regression method for dealing with increasingly fragmented data.Download PDF
MMM Evolved for Tactical Advantage in a Digitally Fragmented World
in4mation insights presented alongside Dunkin’ at the Attribution and Analytics Accelerator conference on Nov 17, 2021, in partnership with the ARF and Sequent Partners.
Watch the video recording to learn how our Market Mix Modeling process captures and leverages data at a granular level across media and channels, to gain a tactical advantage in the market.
In this white paper, we share the things to consider when investing in paid social and digital media including Facebook, Instagram, and TikTok. Download the paper to learn the most effective ways to achieve optimal ROAS and drive strategic growth while increasing investment in digital and paid social in your marketing mix.Download PDF
How Marketing Growth Analytics Can Drive Your Most Strategic Objectives
Marketing Growth Analytics (MGA) is the use of models and optimization to achieve growth targets.
To achieve its goals, MGA must: cover all media and promotion levers, take account of the operational factors that drive the baseline forward, and move at the speed that strategy develops.
When you are looking for the media mix modeling partner for your restaurant brand, there are several key ingredients that will ensure you achieve successful ROAS and ROMI.
This short recipe outlines the things to look for in a media mix that can drive guests to your brand and keep them coming back to the table.
How to Measure Restaurant Media Performance
In early 2021, our co-founder, Mark Garratt, and Naveen Vijayaraghavan, Sr. Director, Head of Marketing Insights and Analytics at Chipotle Mexican Grill, presented a webinar for the National Restaurant Association on the Key Metrics of Restaurant Media Performance.
Watch the recording to learn how to develop KPIs across your media plan that help maximize your marketing growth goals.
Revenue Growth Management (RGM) / Pricing
An overview of in4mation insights approach to Pricing and RGM including understanding the sources of consumer demand, optimizing the volume/profit mix and systems that can embed analytics in business decisions.Download PDF
Choice-based Conjoint Analysis (CBCA)
Adding Budget Considerations into Choice-based Conjoint
Steve Cohen's featured article in Quirk’s Marketing Research Review addresses the many constraining factors that can affect consumer purchases and how Budget Choice-based Conjoint Analysis can yield impactful results.
Read the Article