The Hershey Company selects marketing analytics company in4mation insights, LLC, for Media Mix Modeling to help unlock future growth
in4mation insights LLC, a MA-based leading innovator in media optimization and the practical application of Hierarchical Bayesian models and The Hershey Company, are pleased to announce a multi-year strategic partnership for media mix modeling & optimization tools and services.
in4mation insights, LLC, has successfully completed its Service Organization Control (SOC 2) Type 2 audit process, demonstrating its commitment to data security and confidentiality.
We’re excited to announce the launch of i4iFASTMIX, our newest Media Mix Modeling (MMM) solution that provides you with affordable media metrics in half the time of a traditional MMM solution. i4iFASTMIX makes it easy to optimize your media strategy through a set of high-level KPIs for your key media channels. You’ll get fast, actionable […]
Click here to read the press release.
Steve Cohen, Partner and Co-Founder of in4mation insights, looks at the value of adding budget considerations into Choice-based Conjoint Analysis and addresses the other constraining factors that can affect consumer purchases.
To read the Quirk’s article, click here.
Stuart Schwartz reported in Nation’s Restaurant News on the impact of i4i’s new behavioral variable that improves the predictability of media performance using mobility data to enhance the marketing mix model.
To read the article click here.
Stay tuned for exciting news about in4mation insights!