News and Events

Steve Cohen, Partner and Co-founder featured in Quirk’s Marketing Research Review

Steve Cohen looks at the value of addressing the many constraining factors that can affect consumer purchases.

To read the Quirk’s article, click here.

in4mation insights Creates a Behavioral Variable to Improve Media KPIs in Response to COVID

Stuart Schwartz reported in Nation’s Restaurant News on the impact of i4i’s new behavioral variable that improves the predictability of media performance using mobility data to enhance the marketing mix model.

To read the article click here.

Stay tuned for exciting news about in4mation insights!