News and Events

2024 Gartner® Market Guide for Marketing Mix Modeling Solutions Report

We are pleased to be mentioned as a Representative Vendor in the 2024 Gartner® Market Guide for Marketing Mix Modeling Solutions report. 

Charting the Conjoint Frontier: Steve Cohen’s Legacy in Market Research

In this episode of the Greenbook Podcast, host Lenny Murphy interviews Steve Cohen, founder and CEO of In4mation Insights and a notable figure in market research.

Forrester Landscape Report, “The Marketing Analytics Landscape, Q2 2024”

in4mation insights was interviewed for a recent Forrester landscape report, “The Marketing Analytics Landscape, Q2 2024.”

in4mation insights appoints CTO

in4mation insights LLC, a MA-based leading innovator in marketing performance measurement and optimization, announces the appointment of John Nicholson as the Company’s first Chief Technology Officer.

in4mation insights launches Optimetry™

Your ability to measure and optimize marketing performance should be as flexible and responsive as you are. Optimetry allows you the accessibility to keep your MMM results aligned with your dynamic media planning.

The Hershey Company selects marketing analytics company in4mation insights, LLC, for Media Mix Modeling to help unlock future growth

in4mation insights LLC, a MA-based leading innovator in media optimization and the practical application of Hierarchical Bayesian models and The Hershey Company, are pleased to announce a multi-year strategic partnership for media mix modeling & optimization tools and services.

in4mation insights reaffirms its commitment to data security with successful SOC 2® attestation

in4mation insights, LLC, has successfully completed its Service Organization Control (SOC 2) Type 2 audit process, demonstrating its commitment to data security and confidentiality.

in4mation insights Announces the Launch of i4iFASTMIX

We’re excited to announce the launch of i4iFASTMIX, our newest Media Mix Modeling (MMM) solution that provides you with affordable media metrics in half the time of a traditional MMM solution. i4iFASTMIX makes it easy to optimize your media strategy through a set of high-level KPIs for your key media channels. You’ll get fast, actionable […]

Click here to read the press release.

Budget Choice-based Conjoint research published in Quirk’s Marketing Research Review

Steve Cohen, Partner and Co-Founder of in4mation insights, looks at the value of adding budget considerations into Choice-based Conjoint Analysis and addresses the other constraining factors that can affect consumer purchases.

To read the Quirk’s article, click here.

in4mation insights Creates a Behavioral Variable to Improve Media KPIs in Response to COVID

Stuart Schwartz reported in Nation’s Restaurant News on the impact of i4i’s new behavioral variable that improves the predictability of media performance using mobility data to enhance the marketing mix model.

To read the article click here.

Stay tuned for exciting news about in4mation insights!