in4mation insights Announces the Launch of i4iFASTMIX
We’re excited to announce the launch of i4iFASTMIX, our newest Media Mix Modeling (MMM) solution that provides you with affordable media metrics in half the time of a traditional MMM solution. i4iFASTMIX makes it easy to optimize your media strategy through a set of high-level KPIs for your key media channels. You’ll get fast, actionable […]
Click here to read the press release.
Budget Choice-based Conjoint research published in Quirk’s Marketing Research Review
Steve Cohen, Partner and Co-Founder of in4mation insights, looks at the value of adding budget considerations into Choice-based Conjoint Analysis and addresses the other constraining factors that can affect consumer purchases.
To read the Quirk’s article, click here.
in4mation insights Creates a Behavioral Variable to Improve Media KPIs in Response to COVID
Stuart Schwartz reported in Nation’s Restaurant News on the impact of i4i’s new behavioral variable that improves the predictability of media performance using mobility data to enhance the marketing mix model.
To read the article click here.
Stay tuned for exciting news about in4mation insights!