i4i Blog

Learn more about our POV on marketing performance measurement, the impact of data deprecation, the rise of retail media and other topics on marketing performance

Choice Modeling – Utility Maximization & Regret Minimization

A deeper look into the various approaches to choice modeling such as utility maximization & regret minimization.

Choice Modeling – How to Choose the Right Approach for Your Data

Choice modeling allows brands to measure consumer behavior and make smarter decisions. Learn how to choose the right approach for your data.

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