Retail Media can be profitable for brands – here’s how!
Retail Media networks are growing at a rapid pace, but brands are confused about how to allocate their spend. Learn how i4i's Robust Bayes™ approach to MMM can help.
Read More »Choice Modeling – Menu-Based Conjoint
Menu-based conjoint analysis allows researchers to correctly predict how customers’ buying behavior changes when they’re presented with a menu of products and services.
Read More »Why Marketing Mix Models (MMM) are Ambitious
Effective media planning needs to accommodate the complex variables that impact your target audience and drive sales.
Read More »Volumetric Conjoint
Volumetric conjoint is the next generation of choice-based conjoint analysis that delivers a new way to predict changes in product volume.
Read More »Choice Modeling – Utility Maximization & Regret Minimization
A deeper look into the various approaches to choice modeling such as utility maximization & regret minimization.
Read More »Choice Modeling – How to Choose the Right Approach for Your Data
Choice modeling allows brands to measure consumer behavior and make smarter decisions. Learn how to choose the right approach for your data.
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