As media channels multiply and customer touchpoints diversify, marketing strategies have become increasingly complex. To optimize performance and maximize ROI, you need an experienced partner who provides a data-driven, comprehensive view of key revenue drivers and the most effective strategies for improvement.
Advanced Modeling for Actionable Insights
Understanding how your marketing efforts are performing is crucial. With our proprietary Hierarchical Bayesian modeling platform, we deliver fast, flexible, and reliable analytics for businesses ranging from start-ups to global brands. Our platform scales across products and geographies, offering precise insights for optimizing your media spend across traditional and digital channels, including an advanced approach to retail media incrementality. Our platform, along with i4i’s years of expertise, provides you with a comprehensive view of media performance, from digital channels to long-term brand building and retail media. Our models accurately assess product, price, and promotion in context with competitive media landscapes, delivering actionable insights fast.
Comprehensive Marketing Mix Modeling (MMM)
MMM is a continuous process of learning and refining media strategies to maximize ROI. With our Hierarchical Bayesian platform, we integrate the results of marketing tests and campaigns, helping brands assess media performance at granular levels. Our models are built for scalability and actionable insights.
We balance the two things that marketers crave today – SPEED and DEPTH:
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- SPEED: Monthly or 4-weekly delivery of top KPIs – tells you what happened
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- DEPTH: Deep-dives leveraging our unique skill with full hierarchical Bayes – tells you why it happened
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Optimetry®: Predictive Planning with Confidence
Our media simulation and optimization tool, Optimetry®, integrates with our platform to provide accurate predictions for media plans. Optimetry®, lets you test multiple scenarios and execute media strategies with precision. It speaks the language of media planners, ensuring every dollar works its hardest. Together, our platform and Optimetry®, combined with our experienced analysts, offer the tools you need for confident, data-driven decision-making in an ever-changing media landscape.
Introducing JourneyWise IQ
This is a new to the world Customer Journey Intelligence Platform, which transforms media performance measurement and prediction of Customer Journeys into tangible points of competitive advantage.
The breakthrough is based on transformers – advanced neural net AI baked into the model technology and powered by GPU speed.
A Three-Layer Intelligence Architecture:
JourneyWise IQ integrates three key facts of customer journey analytics into a single intelligence platform
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- MTAi: Attribution intelligence that captures sequential dependencies and complex paths
- INSTREAM: Behavioral prediction that identifies high-potential customers before they convert
- VALUECAST: Lifetime Value prediction enables value-based bidding and budget allocation
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With JourneyWise IQ, marketers move beyond static dashboards and black-box predictions to understand:
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- Why customers convert
- When do customers convert
- Who is persuadable (who to target)
- Where marketing spend delivers short-term conversions
- Where marketing spend delivers customer retention
- Quantify the lifetime revenue
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Why Choose in4mation insights?
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- Broad Expertise: We specialize in Marketing Performance Measurement across CPG, Health and Wellness, Hospitality, and Retail sectors. With over 35 years of experience, we offer unparalleled insights across traditional and digital media.
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- Strategic Consulting: Our bespoke solutions incorporate internal stakeholder knowledge, creating recommendations tailored to your specific challenges, with a focus on speed and depth.
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- Proven Results: Our combination of marketing analytics, finance, and consumer psychology results delivered fast and at the depth required needed to make smart business decisions that will drive growth and profitability.
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If you’re looking for a partner to take you from measurement to optimization, reach out to us to discuss your goals.
