As media channels multiply and customer touchpoints diversify, marketing strategies have become increasingly complex. To optimize performance and maximize ROI, you need an experienced partner who provides a data-driven, comprehensive view of key revenue drivers and the most effective strategies for improvement.
Advanced Modeling for Actionable Insights
Understanding how your marketing efforts are performing is crucial. With Bayesio™, our proprietary modeling platform, we deliver fast, flexible, and reliable analytics for businesses ranging from start-ups to global brands. Bayesio™ scales across products and geographies, offering precise insights for optimizing your media spend across traditional and digital channels, including an advanced approach to retail media incrementality. Bayesio™, along with i4i’s years of expertise, provides you with a comprehensive view of media performance, from digital channels to long-term brand building and retail media. Our models accurately assess product, price, and promotion in context with competitive media landscapes, delivering actionable insights fast.
Optimetry®: Predictive Planning with Confidence
Our media simulation and optimization tool, Optimetry®, integrates with Bayesio™ to provide accurate predictions for media plans. Optimetry®, lets you test multiple scenarios and execute media strategies with precision. It speaks the language of media planners, ensuring every dollar works its hardest. Together, Bayesio™ and Optimetry®, combined with our experienced analysts, offer the tools you need for confident, data-driven decision-making in an ever-changing media landscape.
Comprehensive Marketing Mix Modeling (MMM)
MMM is a continuous process of learning and refining media strategies to maximize ROI. With Bayesio™, we integrate the results of marketing tests and campaigns, helping brands assess media performance at granular levels. Our models are built for scalability and actionable insights.
Beyond Media: Precision in Price-Pack Architecture (PPA)
Effective media planning must work hand-in-hand with precise product offerings. Our Volume-Based Price-Pack Architecture (VPPA) models ensure that your product portfolio is optimized for profitability and shelf presence. We predict how consumers will react to size and price combinations, providing guidance to avoid margin erosion and maximize growth.
Market Structure & Consumer Decision-Making
We employ advanced choice-based conjoint analysis (CBCA), to map out how consumers make purchasing decisions. Our models analyze both product features and the underlying motivations, allowing brands to create offerings that resonate in disruptive markets. Whether for new product launches or refining existing portfolios, our insights drive decisions that maximize consumer preference.
Why Choose in4mation insights?
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- Broad Expertise: We specialize in Marketing Performance Measurement across CPG, Health and Wellness, Hospitality, and Retail sectors. With over 35 years of experience, we offer unparalleled insights across traditional and digital media.
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- Strategic Consulting: Our bespoke solutions incorporate internal stakeholder knowledge, creating recommendations tailored to your specific challenges.
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- Proven Results: Our combination of marketing analytics, finance, and consumer psychology results in actionable, reliable strategies that drive growth and profitability.
If you’re looking for a partner to take you from measurement to optimization, reach out to us to discuss your goals.
