As America returns to the workplace, traffic patterns that signal the level of recovery can be drastically different between downtown, urban, and suburban locations. Average regional patterns do not reflect a Restaurant brand’s particular location profile. Restaurant marketers want to know how COVID behavior patterns are impacting foot traffic at THEIR store locations!
At in4mation insights, we use brand-specific customer mobility data to identify spatial service areas for restaurant locations. Service areas + mobility data enable a customized and behavior-driven Return-to-Work variable that is optimized to predict baseline performance for any brand, even amid uncertainty in COVID recovery.
Improved baseline predictions lead to better estimates of incrementality that drives decision-making. Major prediction improvements result for in-store and digital sales channels by accurately capturing channel-shifting behavior associated with COVID.
For more information, contact us