Use Case

TV Partner Model Activation

Measuring granular TV media results to gain a tactical advantage in market

Use Case: TV Partner Model Activation

The Problem

Quantifying TV impact in totality is great, but doesn’t guide your strategic decision-making across your various TV partners.

The Solution

The i4i Bayesian approach to MMM enables granular results at the partner level which gives our clients a tactical advantage.

Results & Key Learnings

By shifting investments not just across media buckets, but also within and across partners, our clients have seen double-digit profit improvements.

Leverage model results to choose “strategic” partners vs. those you manage for profit.
Improve cost structure of “strategic” partners while reallocating spends across others to maximize profit.
Reinvest in the top performers to drive profit or easily identify partners to cut for cost savings.

For more information, contact us