The Problem
Quantifying TV impact in totality is great, but doesn’t guide your strategic decision-making across your various TV partners.
The Solution
The i4i Bayesian approach to MMM enables granular results at the partner level which gives our clients a tactical advantage.
Results & Key Learnings
By shifting investments not just across media buckets, but also within and across partners, our clients have seen double-digit profit improvements.
1
Leverage model results to choose “strategic” partners vs. those you manage for profit.
2
Improve cost structure of “strategic” partners while reallocating spends across others to maximize profit.
3
Reinvest in the top performers to drive profit or easily identify partners to cut for cost savings.
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