Kyle Shank, Director of Media Technology Analytics and Operations at The Hershey Company, shares his experience partnering with in4mation insights for marketing mix modeling over the past three years. From addressing complex business problems to fostering a collaborative and innovative relationship, Kyle highlights the flexibility, analytical rigor, and human connection that have made this partnership a standout. Learn how this collaboration has driven smarter investment decisions, enhanced marketing strategies, and positioned The Hershey Company for long-term success.