Case Study

How the OLLY® Brand Adapts With Confidence Using Bayesio™ and Optimetry®

How the OLLY® Brand Adapts With Confidence Using Bayesio™ and Optimetry®

“OLLY needs marketing mix modeling to optimize our media spend. ROI is the expected output, and it’s essential. But it’s more than that: we need a client-focused partner, and the work needs to be granular and quick. i4i really delivers on what we need.”

– Liz Riley Raukohl

Insights Director, OLLY