News and Events

01.20.22

Budget Choice-based Conjoint research published in Quirk’s Marketing Research Review

Steve Cohen, Partner and Co-Founder of in4mation insights, looks at the value of adding budget considerations into Choice-based Conjoint Analysis and addresses the other constraining factors that can affect consumer purchases.

To read the Quirk’s article, click here.

07.20.21

in4mation insights Creates a Behavioral Variable to Improve Media KPIs in Response to COVID

Stuart Schwartz reported in Nation’s Restaurant News on the impact of i4i’s new behavioral variable that improves the predictability of media performance using mobility data to enhance the marketing mix model.

To read the article click here.

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