Retail Media is a rapidly growing channel, extending its reach beyond CPG brands and capturing the attention of marketers across industries. But as this channel gains momentum, critical questions arise: Are Retail Media Networks (RMNs) profitable for the buyer? And, more importantly, which parts of RMNSs are driving incremental value to your business? 

In this fireside chat hosted by Mark Garratt (in4mation insights) and featuring Nikhil Lai (Forrester), we’ll reveal the latest research and insights on the challenges marketers face with RMNs. We’ll explore the pivotal role that Marketing Mix Models (MMM) play in determining the true incrementality of your investments. However, we’ll also uncover some crucial and overlooked factors — like the missing detail on the UPC being advertised, the halo onto bought-in-store (BIS) sales for CPG and the spillover to other sales channels and competitive retailers. Without considering these factors, your MMM results may be either under or overstated, leading to missed opportunities and wasted budget. 

Join us as we share actionable steps your marketing organization can take to optimize Retail Media investments, ensuring this channel not only adds value but becomes a profitable cornerstone of your brand’s marketing strategy. Don’t miss this opportunity to gain the insights needed to make informed decisions and maximize the ROI of your Retail Media efforts. 

In this webinar, you will learn: 

• • How should advertisers measure retail media’s incrementality? 

• • What are the various ways that RMNs can drive sales?  

• • What are the best practices for incorporating RMN data into marketing mix models? 

• • How should advertisers budget for RMNs? 

Speakers: 

• • Host: Mark Garratt, Co-Founder and Partner, in4mation insights 
  • Featured Guest: Nikhil Lai, Senior Analyst, Forrester