News and Events

in4mation insights joined by Unilever for webinar on Signal Spotting Trend Predictions on 11/06/2019

Everyone know that there are early conversations in social data that are forerunners of the next Hard Seltzer trend or the move to avocado showing up as an ingredient in your hand cream. However, using this data in a way that predicts which of these early trends will grow, versus those that will fizzle away, has been elusive.

Until now.

Join our November 6th webinar on Signal Spotting Trend Predictions (SSTPsm), presented with our partner in this research, Converseon.AI, where we will share a breakthrough approach that takes social data and transforms it into structured, research grade data. From here, we build predictive models of what will be the next “it” ingredient, color, flavor, or pack size.

Unilever joins our webinar to share their perspective on the role this work can play in product development and early stage innovation.

During this knowledge sharing session, we will share with you a sneak peek into a real world validation case of a sales decline predicted by our Signal Spotting Prediction (SSTPsm) engine.

Finally, these valuable signals, long hidden in massive, unstructured data sets, can be unlocked using the newest AI technologies + advanced analytics!

Register for the webinar: