Our proudest moments are when our clients succeed. Here are examples of the problems we solve for clients and the results that contribute to their business objectives.
Why The Hershey Company Chose in4mation insights as Strategic Partners for MMM & Optimization
Kyle Shank, Director of Media Technology Analytics and Operations at The Hershey Company, shares his experience partnering with in4mation insights for marketing mix modeling.
How the OLLY® Brand Adapts With Confidence Using Bayesio™ and Optimetry®
OLLY’s media is constantly evolving. They need a team and a tool that can adapt to their needs.
Equivalized Media ROAS for Existing vs New Customers
Leveraging transactional data to identify the optimal media vehicles for existing and new customers.
TV Partner Model Activation
Measuring granular TV media results to gain a tactical advantage in the market
Digital, Social and Search Media Partner Model Activation
MMM Evolved for Tactical Advantage in a Digitally Fragmented World
Actionable Insights for Quick Service Restaurants
Understanding how marketing investments impact menu item sales for each delivery channel.
Building a Behavioral Variable in Response to COVID Patterns
Accounting for neighborhood differences in return-to-work patterns using mobility data
Comparing ROI Across Geographic Markets
Adjusting for population and store distributions to facilitate geographic comparisons of ROI
Impact of Brand-Specific Media on CPG Multi-Brand Assortment Packs
Measuring the halo effect of individual brand media to determine the need for assortment specific ad spend.
