Discover our points of view on marketing, modeling, and best practices in data analytics
Effective media planning needs to accommodate the complex variables that impact your target audience and drive sales.
Volumetric conjoint is the next generation of choice-based conjoint analysis that delivers a new way to predict changes in product volume.
A deeper look into the various approaches to choice modeling such as utility maximization & regret minimization.
Choice modeling allows brands to measure consumer behavior and make smarter decisions. Learn how to choose the right approach for your data.
If you are an EU citizen or resident, please do not provide any personal information to in4mation insights at this time.
If you are a California resident, please do not provide any personal information to in4mation insights at this time.
Do you really wish to opt-out?