Marketing Mix Modeling Retakes its Role in Media Optimization
Mark Garratt, Partner and Co-Founder at in4mation insights We are at an interesting inflection point in the world of advertising media, for sure. Since the days of media being dominated by broadcast advertising (remember those voices shouti...
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Choosing an MMM partner who uses the best form of Bayes will guarantee you more accurate analysis and help you make better decisions.
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Retail Media networks are growing at a rapid pace, but brands are confused about how to allocate their spend. Learn how i4i's Robust Bayes™ approach to MMM can help.
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Menu-based conjoint analysis allows researchers to correctly predict how customers’ buying behavior changes when they’re presented with a menu of products and services.
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Effective media planning needs to accommodate the complex variables that impact your target audience and drive sales.
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Volumetric conjoint is the next generation of choice-based conjoint analysis that delivers a new way to predict changes in product volume.
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A deeper look into the various approaches to choice modeling such as utility maximization & regret minimization.
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Choice modeling allows brands to measure consumer behavior and make smarter decisions. Learn how to choose the right approach for your data.
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