in4mation insights is joined by Chipotle in presenting a much needed innovation in the marketing mix and pricing space – the concept of time varying parameters (TVPs). During our session we will share how we have broken the code on operationalizing the integration of Time Varying Parameters into predictive modeling and the value this delivers when it comes to making decisions. We will share examples highlighting how price elasticities can vary greatly, not only by region but also by time of year. Join us at MADS East at our session – Marketing Mix Measurement – Conducting the mix orchestra.

https://informaconnect.com/marketing-analytics-and-data-science-east/agenda/2#track-1-marketing-mix-measurement_conducting-the-mix-orchestra-how-to-measure-the-right-things-at-the-right-times-to-guide-decisions