Use Case

Digital, Social and Search Media Partner Model Activation

MMM Evolved for Tactical Advantage in a Digitally Fragmented World

Use Case: Digital, Social and Search Media Partner Model Activation

The Problem

Quantifying Digital impact in totality is great, but doesn’t guide your strategic decision-making across your various partners

The Solution

The i4i Bayesian approach to MMM enables granular results at the partner level which gives our clients a tactical advantage

Results & Key Learnings

By shifting investments not just across media buckets, but also within and across partners, our clients have seen double digit profit improvements

Leverage model results to choose “strategic” partners vs. those you manage for profit

Improve cost structure of “strategic” partners while reallocating spends across others to maximize profit

Reinvest in the top performers to drive profit or easily identify partners to cut for cost savings

For more information, contact us

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