2021 Attribution & Analytics Accelerator Conference

MMM Evolved for Tactical Advantage in a Digitally Fragmented World

2021 ARF Attribution & Analytics Accelerator Conference

in4mation insights presented alongside Dunkin’ at the Attribution and Analytics Accelerator conference on Nov 17, 2021, in partnership with the ARF and Sequent Partners.

Watch the video recording to learn how our Market Mix Modeling process captures and leverages data at a granular level across media and channels, to gain a tactical advantage in the market.

This video was recorded by the Advertising Research Foundation as part of their virtual event programming. Please visit www.thearf.org for more information about this and other events.