In today’s fast paced Analytics world, partners are as important as internal core capabilities. Expertise is the life blood of value and while in4mation insights possesses a wide range of world class know-how, we actively work with other partners to enhance and broaden what we can deliver to our clients. IT, software, data sources, and adjacent analytic spaces are just a few of the areas where we leverage mature, experience-based relationships to bring more to our clients as their thought partner and executor of Analytics strategy and solutions. This also brings a constantly evolving set of skills and cutting edge approaches to our clients that we weave into everyday delivery.
IQVIA, a Healthcare Data and Analytics provider, partners with us to deliver a cutting edge media optimization tool for their clients, which leverages IQVIA’s proprietary demand algorithms into in4mation insight’s customizable optimization software. Media Planning scenarios and optimal investments across media channels/platforms are calculated at the press of a button.
Converseon, a world class provider of Social Listening insights and Natural Language Processing tools, works with us as a delivery partner for a new approach to modeling Social data as a predictor of future trends and as a discovery mechanism for new product attributes. This approach makes it possible to identify emerging trends 3-6 months prior to the uptick in sales for a given category or product type, in addition to clarifying the value of each product attribute for when it comes time for the client to create their own products.